Our Story

About us

Mi Alma was founded in 2017 in Zagreb by designer Jasmina Draganić, who brings years of experience in jewelry making and online retail.

Jewelry has always been something personal to us. We choose it because it draws us in, reflects who we are, and holds a part of our identity. That’s why we create pieces with character, pieces you feel connected to.

Mi Alma blends classic, timeless designs with unexpected details. It is jewelry that expresses emotion, personality, and confidence through a balance of elegance and playfulness. Each piece carries meaning and evokes lasting memories.

 

 

 

Our aesthetic lives in the contrast between classic and playful, familiar and unexpected. In that tension, the distinctive Mi Alma style is created, where elegance is never taken too seriously and play is elevated into something refined.

Mi Alma is chosen by women who notice details and don’t settle for the obvious. They choose pieces with character, pieces that naturally become part of their personal style.

Each piece is carefully made to order, from the first detail to the final packaging, through handcrafting in Croatia and Slovenia. Every order arrives in our signature Mi Alma packaging, thoughtfully prepared to be gifted or kept for yourself.

Thousands of women have already found their Mi Alma piece.
It’s time you find yours. 💛